I have often had sales leaders say, “I’ve heard that people forget approximately 80% of what they’ve learned in training after a week. So how do you make training effective?” Or even more directly, “Why should we spend time on training?” The truth is we have all experienced frustration when people forget a large percentage…
In case you missed it, Sales Enablement is having a moment. The Sales Enablement Society is 49 chapters and growing, and Indeed currently lists almost 4,000 jobs with “Enablement” in the title. Three books on Sales Enablement have been published; two since the beginning of the year. And just as each Sales Enablement job description…