Digital Marketing

Digital.

Marketing Plan

Group Project to develop a marketing plan and website of a nonprofit business as part of the McCombs School of Business Digital Marketing Bootcamp. Includes:

  • Business Overview with Market Analysis, Target Audience and Personas, and Competitive Analysis
  • Marketing Objectives, Content Strategies, and KPI’s
  • Website Planning with Sitemap, Wireframes, and SEO

Marketing Project Review

A Marketing Project Review of the 2019 Austin Spring Tango Festival.  Includes:

Marketing Loyalty Program

Group Project to develop a Loyalty Progam for a current business as part of the McCombs School of Business Digital Marketing Bootcamp. Includes:

  • Market Analysis, Competitive Analysis, and Audience Analysis and Personas
  • Loyalty Program Overview, Tiers, and Reward Breakdown
  • Digital Channel Mix and KPI’s
  • Google Ads Campaign Structure, Keywords, and Ad Mockups
  • Program Touchpoints and Lead Scoring

Marketing Onboarding Guide

An Onboarding Guide for Marketing Coordinators for the Austin Spring Tango Festival. Includes:

Marketing Branding Guide

A Branding Guide for the Austin Spring Tango Festival.  Includes:

SEO Audit

A SEO Audit of Hedge House Furniture’s website.   The audit features a Keyword Strategy Review, Sample Keywords, Content Page and Internal Linking Optimizations, a Metadata Review, Backlink Strategy, and Future Content Optimizations.