Digital Marketing
Marketing Plan
Group Project to develop a marketing plan and website of a nonprofit business as part of the McCombs School of Business Digital Marketing Bootcamp. Includes:
- Business Overview with Market Analysis, Target Audience and Personas, and Competitive Analysis
- Marketing Objectives, Content Strategies, and KPI’s
- Website Planning with Sitemap, Wireframes, and SEO
Marketing Project Review
A Marketing Project Review of the 2019 Austin Spring Tango Festival. Includes:
- Highlights of the 2019 Austin Spring Tango Festival including Audience Insights, Festival Attendance, and Revenue Breakdown
- A Review of Marketin Channels including Facebook, Instagram, Email, and Website
- Survey Results including Top 5 Reasons for Attending the Festival, Audience Profile, Event Satisfaction Ratings, and Venue Change Recommendations.
- Analysis of Competitive Advantages, Challenges, and Action Items for Growth
Marketing Loyalty Program
Group Project to develop a Loyalty Progam for a current business as part of the McCombs School of Business Digital Marketing Bootcamp. Includes:
- Market Analysis, Competitive Analysis, and Audience Analysis and Personas
- Loyalty Program Overview, Tiers, and Reward Breakdown
- Digital Channel Mix and KPI’s
- Google Ads Campaign Structure, Keywords, and Ad Mockups
- Program Touchpoints and Lead Scoring
Marketing Onboarding Guide
An Onboarding Guide for Marketing Coordinators for the Austin Spring Tango Festival. Includes:
- Company History with Mission, Goals, and Team
- Marketing Overview including Timeline, Marketing Channels, Tech Stack, and evergreen Content Topics
- Objectives for Role, Specific Projects, and KPI's
- Checklist of 1st Month Accomplishments
Marketing Branding Guide
A Branding Guide for the Austin Spring Tango Festival. Includes:
- ASTF History and Values
- Color Scheme and Fonts
- Style and Art Guidelines
SEO Audit
A SEO Audit of Hedge House Furniture’s website. The audit features a Keyword Strategy Review, Sample Keywords, Content Page and Internal Linking Optimizations, a Metadata Review, Backlink Strategy, and Future Content Optimizations.
