A Demo Marketing Plan and Website developed for Expedition 512, a nonprofit which provides an online space for people to learn about nature and opportunities to engage with their local environment. Includes:
- Business Overview with Market Analysis, Target Audience and Personas, and Competitive Analysis
- Marketing Objectives, Content Strategies, and KPI’s
- Website Planning with Sitemap, Wireframes, and SEO Strategy
McCombs School of Business Digital Marketing Bootcamp Group Project