Sales Enablement


Sales Enablement Program

Where do you begin in building a Sales Enablement Program or in evaluating your current program?   Here is a program overview complete with a Maturity Model for Diagnosis, an overview of Content, Training, and Coaching Services; and steps to put a program in action. 

Sales Enablement Content:
Buyer Profiles and
Sample Persona

A Sales Enablement Guide for Selling Business Administration Software in the SMB Market.   Includes BuyerRoles and a Sample Persona. 

Sales Enablement Training:
Objection Handling

A Sales Enablement Training Presentation to help Account Executives with Objection Handling.  Includes information on Common Causes for Objections and Tactics to Handle Objections