6th Generation Texan.
NYC Expat. Austinite.

I’m Holly Hunnicutt.


It starts with the story.  Could be a business, a book, a community, a product, a customer, but it starts with the moment of connection.  It’s the story that matters – it’s the way to engage and delight your customer.  To show them you understand who they are and inspire them.

I specialize in how to connect that story with its audience. It’s the process of defining who it is for and where it’s going; creating engaging marketing plans and content, and then continually evaluating how the result resonates. 

During my time in book publishing, I sold over 4,000 individual titles and pitched countless more.  Moving to tech, I see the value of a good story translates beyond the publishing world to all businesses.

When I am not sharing someone’s story, you can find me on the dance floor in Austin or with the local tango community wherever I travel.



McCombs School of Business, University of Texas, Digital Marketing Certificate

Google Analytics IQ

AWS Cloud Practioner


  • Digital Analytics: Marketing Metrics, Google Ads, Facebook Ads Manager
  • Web Analytics and Design: Google Analytics, A/B Testing, nasic HTML/CSS, WordPress, SEO
  • Content Marketing: Content Mapping, SEO, Social Media
  • Digital Advertising: Google Ads, Google Display, Google Keyword Planner, Google Trends
  • Social Media: FB Ads Manager, LinkedIn Campaigns