6th Generation Texan.
NYC Expat. Austinite.

I’m Holly Hunnicutt.


It starts with the story.  Could be a book, a community, a product, a customer, but it starts with the moment of connection.  It’s the story that matters – it’s the way to engage and delight your customer.  To show them you understand who they are and inspire them.

During my time in book publishing, I sold over 4,000 individual titles and pitched countless more.  Moving to tech, I see the value of a good story is needed more than ever.

When I am not sharing someone’s story, you can find me on the dance floor in Austin or with the local tango community wherever I travel.



McCombs School of Business, University of Texas, Digital Marketing Certificate

Google Analytics IQ

AWS Cloud Practioner