After the long COVID hiatus, I have been dancing again. And to celebrate the return to the dancefloor, I have been taking out all my pairs of tango shoes for a spin to share the return-to-dancing love. But, I just had to admit a defeat. At least it feels that way. It’s time for my…
A Crash Course I’m halfway through the McCombs School of Business Digital Marketing Bootcamp and it’s been a blast. Intense? Yes. Led by expert Phil Barnhart, it’s a crash course that will keep you on your toes, and I took great satisfaction working with my awesome project team to pull off a nonprofit demo website and…
I have often had sales leaders say, “I’ve heard that people forget approximately 80% of what they’ve learned in training after a week. So how do you make training effective?” Or even more directly, “Why should we spend time on training?” The truth is we have all experienced frustration when people forget a large percentage…
In case you missed it, Sales Enablement is having a moment. The Sales Enablement Society is 49 chapters and growing, and Indeed currently lists almost 4,000 jobs with “Enablement” in the title. Three books on Sales Enablement have been published; two since the beginning of the year. And just as each Sales Enablement job description…
How Do I Get Published? . . . aka Marketing 101 Having spent over 20 years in book publishing at major publishers, I have often seen people’s ears perk up when they hear that I have worked in book publishing. For a while, I would cringe as I knew the next thing would be some…