A Crash Course
I’m halfway through the McCombs School of Business Digital Marketing Bootcamp and it’s been a blast. Intense? Yes. Led by expert Phil Barnhart, it’s a crash course that will keep you on your toes, and I took great satisfaction working with my awesome project team to pull off a nonprofit demo website and marketing plan in barely 2 weeks for our Group Project 1. You can see the project here.
10 Marketing Takeaways
In taking stock of the first half of the course, I wanted to share some new insights and classic takeaways that I have observed.
- Who’s Your Audience? – As I have said before, whether you are in marketing, product, or sales, this is always the first question you should ask for a successful venture.
- Facebook Audience Insights provides a wealth of demographic and behavioral information when building personas.
- Metrics – Be SMART or go home.
- Hub and Spoke – Every marketing channel and activity should be tailored yet connected, so they ultimately lead the customer through a journey to conversion. Your website is the glue that holds everything together in the center.
- Emails – The average office worker receives 121 emails per day, so be relevant and concise!
- We are in a Mobile First World. 52% of global internet traffic is on mobile, which means responsive website design is crucial, and search engines will penalize you if a page isn’t mobile-friendly.
- Always include a Search Tool on a website – 15% of people won’t use a menu.
- Page Speed – 47% of users move on if a page doesn’t load in 2 seconds.
- SEO doesn’t have to be a big scary thing. SEO is about Search Intent. Is your customer looking for a specific website, answer a question, or purchase a product? Then think about how they would search for that need and take note of those search words.
- Listicles work.
I would love to hear from my classmates about what has struck them.